Ali Ro Obsessed over PurpleToday’s royal purple trend report is inspired by our favorite new frock Berry. While we love rich eggplant, plum and fancy sounding aubergine for fall, it’s this punchy true purple that we’re smitten with for summer. The regal shade is an instant attention grabber and pairs perfectly with the impeccably cut silhouette. We’ll pair it with natural accessories, maybe a python sandal for day, and add gold metallic accessories for evening. Another purple we’ll never tire of? Sweet lavender, whether it’s in a pretty floral, chic mani, or temporary hair tips- it’s the sweetest hue we love. Get more purple inspiration here…